Readership Profile of the NME

This is the most recent issue of NME  from 26th March 2011.

 Readership Profile:

They go to gigs and live events

NME readers spend
£152 on footwear per year –
Total readership spends £46m

£532 on clothes per year –
Total readership spends £189m

£1229 on audio equipment per year

Total readership spend on audio equipment £326m

52% own a digital camera
£170 on digital cameras per year
Total readership spend on digital cameras £4.6m
DVDS
Buy an average of 5 DVDs per year
–Total readership buys 1.3m DVDs per year
Spend £66 on DVDs per year
-Total readership spends of £18m on DVDs

INTERNET

94% use the Internet

76% have BroadbandSpend an average of 2.4 hours per day

That’s almost 19 hours per week!

CONSOLES AND GAMES

£197 spent on consoles in the past year

Total readership spends £45m

£108 spent on games – Total readership spends £18m

84% receive digital TV or satellite channels

NME READERS AGREE THAT:

They spend a lot of money on clothes – 45%

Its important to be well informed about things – 92%

Its worth paying for extra quality goods – 71%

They like to try new drinks – 75%

Its important to them to look well dressed – 71%

MALE 69%

FEMALE 31%

AVERAGE AGE 24

WORKING FULL TIME 52%

WORKING PART TIME 7%

STILL STUDYING 29%

CIRCULATION: 40,948

READERSHIP: 369,000